
Digital Marketing Strategist
4 days ago
A bachelor's degree in marketing, advertising, business, or a related field is required. Proficiency in Google Ads platforms is highly valued.
The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to meet client objectives and key performance indicators (KPIs). They will conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance, monitor campaign results, analyze data, and provide actionable insights and recommendations. Additionally, they will allocate resources effectively to maximize return on investment (ROI).
Key responsibilities include:
- Developing and implementing digital marketing strategies that align with client goals
- Conducting keyword research, ad copywriting, and A/B testing to improve campaign performance
- Monitoring campaign performance and providing actionable insights and recommendations
- Allocating resources to maximize ROI
- Staying up-to-date on industry trends, algorithm changes, and best practices
- Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives
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