
Digital Brand Manager
1 week ago
About the Role:
The ideal candidate will be responsible for leading Corporate & Digital Communication, including complete internal communications (excluding HR communications) for the organization. This position plays a crucial role in shaping the company's online reputation and trust through brand awareness and integrated communication plans.
Key Responsibilities:
- Buildding organization's online reputation and trust through brand awareness and integrated communication plans on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and other mediums.
- Making the corporate website a primary source of information by drafting new stories and updating it regularly in alignment with the organization's overall messaging to build trust and improve perception.
- Managing online reputation by engaging with macro blogs and digital KOLs/influencers across platforms to enhance digital PR exposure and manage crises effectively.
- Capturing impactful success stories through corporate videos to amplify brand image across digital platforms, both internal and external.
- Developing high-quality corporate publications such as Annual Reports, PR books, CSV brochures, etc., to build a cohesive corporate narrative.
- Leading end-to-end execution and branding of all external and internal events on behalf of Nestlé Corporate.
- Drafting senior executive communications, including speeches, talking points, and messages for internal and external platforms, and developing visual content for CEO communications.
Internal Communication:
- Managing digital internal communication channels such as Workplace by Facebook, Our NEST, quarterly newsletters, email campaigns, videos for screens, and other digital mediums.
- Driving global and zone internal campaigns and policies at the market level.
- Coordinating communications for leadership and various functions for internal campaigns and events.
- Serving as the market focal point for strategy, design, and best practices in internal communication.
- Ensuring compliance with internal branding at all sites according to corporate communication guidelines.
Requirements:
- Experience working with multinationals, large local corporates, INGOs, and international donors.
- Experience in agency management and collaborative campaign execution.
- Strong stakeholder management skills, especially in managing leadership teams.
- Crisis and reputation management experience is a plus.
- Excellent communication and writing skills.
What You Will Achieve:This role offers an exciting opportunity to shape the company's digital presence and internal communication strategies. As a Corporate Communications Manager, you will play a critical role in building trust and improving perception among stakeholders. If you are a motivated professional with strong communication skills and experience in corporate communications, this could be the perfect opportunity for you.
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