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5 days ago
This is an exciting opportunity to take ownership of driving and executing brand strategy across all business units. As a Brand Manager, you will be responsible for overseeing brand initiatives, managing campaigns, and ensuring a consistent brand presence while providing leadership in analyzing and improving brand performance through rigorous data analysis and insights.
Key Responsibilities:- Brand Strategy Execution: Execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
- Campaign Management: Manage brand campaigns, including planning, KPI setting, budgeting, and performance optimization.
- Team Leadership: Provide leadership in analyzing and improving brand performance through rigorous data analysis and insights.
- Brand Consistency: Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency.
A Bachelor's degree in Marketing, Business, or Communications is required, along with a minimum 4 years of experience in brand management, marketing, or a similar role. Proficient in data analysis and reporting, with experience using tools like Google Analytics.
Qualifications:- Bachelor's degree in Marketing, Business, or Communications
- Minimum 4 years of experience in brand management, marketing, or a similar role
- Proficient in data analysis and reporting
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