Digital Brand Expert

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Overview

This is an exciting opportunity to take ownership of driving and executing brand strategy across all business units. As a Brand Manager, you will be responsible for overseeing brand initiatives, managing campaigns, and ensuring a consistent brand presence while providing leadership in analyzing and improving brand performance through rigorous data analysis and insights.

Key Responsibilities:
  • Brand Strategy Execution: Execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
  • Campaign Management: Manage brand campaigns, including planning, KPI setting, budgeting, and performance optimization.
  • Team Leadership: Provide leadership in analyzing and improving brand performance through rigorous data analysis and insights.
  • Brand Consistency: Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency.

A Bachelor's degree in Marketing, Business, or Communications is required, along with a minimum 4 years of experience in brand management, marketing, or a similar role. Proficient in data analysis and reporting, with experience using tools like Google Analytics.

Qualifications:
  • Bachelor's degree in Marketing, Business, or Communications
  • Minimum 4 years of experience in brand management, marketing, or a similar role
  • Proficient in data analysis and reporting


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