Digital Marketing Strategist

4 days ago


Karachi, Sindh, Pakistan RISCORP Private Limited Full time
Job Description

As a Digital Marketing Strategist at RISCORP Private Limited, you will play a pivotal role in driving our digital marketing efforts and enhancing brand visibility. Your primary responsibility will be to execute and optimize digital marketing campaigns across various channels, including search engines, social media platforms, email marketing, and content distribution platforms.

Key Responsibilities:

  • Develop and implement digital marketing strategies aligned with company goals and target audience preferences.
  • Execute and manage digital marketing campaigns across multiple channels, ensuring seamless execution and optimal results.
  • Conduct keyword research and optimize website content and landing pages for search engine visibility.
  • Set up and manage paid advertising campaigns on search engines and social media platforms.
  • Create engaging and compelling content for digital channels, including website copy, blog posts, social media posts, and email newsletters.
  • Monitor and analyze digital campaign performance, utilizing analytics tools and providing regular reports to stakeholders.
  • Identify trends and insights from campaign data to inform optimization strategies and improve campaign effectiveness.

Requirements

To succeed in this role, you must possess the following skills and qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, preferably in an agency or consultancy setting.
  • Solid understanding of digital marketing channels, including search engines, social media platforms, email marketing, and content marketing.
  • Knowledge of search engine optimization (SEO) principles and experience with SEO tools and techniques.
  • Proficiency in managing and optimizing paid advertising campaigns on platforms such as Google Ads and social media advertising platforms.
  • Familiarity with web analytics tools (e.g., Google Analytics) and ability to analyze campaign performance metrics.
  • Strong copywriting skills and ability to create engaging and persuasive content for digital channels.

About Us

RISCORP Private Limited is a leading brand consultancy dedicated to helping businesses succeed in the digital landscape. Our team of experts is passionate about leveraging digital channels to drive brand success and customer engagement.



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