Digital Acquisition Specialist

4 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

User Acquisition Marketing Role

ACE Money Transfer is seeking a seasoned User Acquisition Marketing expert to spearhead customer growth for our mobile app across global markets. The ideal candidate will be responsible for planning, executing, and optimizing user acquisition campaigns, managing budgets, and collaborating with Creative, Product, and Analytics teams.

This role demands a hands-on performance marketer with strong analytical skills, experience managing paid media for mobile apps, and a deep understanding of customer acquisition strategies in fintech, remittance, or financial services sectors.

Key Responsibilities:

  • Plan, launch, manage, and optimize UA campaigns across Meta, Google UAC, TikTok, programmatic, and affiliate channels.
  • Analyze campaign performance and generate actionable insights, reporting regularly to marketing and business leadership.
  • Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.
  • Collaborate with the Creative team to test and refine advertising creatives based on performance and market trends.
  • Work closely with the Product and BI teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value (LTV).
  • Experiment with new channels, technologies, and growth tactics to improve scale and efficiency.

Requirements:

  • 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps.
  • Expertise in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs).
  • Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics.
  • Strong analytical and data-driven approach to campaign management and decision-making.
  • Hands-on experience with A/B testing, creative optimization, cohort analysis, and LTV modeling.
  • A strong mix of creativity and operational excellence.
  • Excellent collaboration skills to work cross-functionally with Product, Creative, CRM, and Analytics teams.

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