Brand Director

5 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

As a Brand Director, you will be responsible for analyzing market positioning and consumer insights to shape our brand's vision and mission.

You will develop plans and go-to-market strategies to translate brand elements into actionable initiatives.

A key aspect of this role is leading creative development to drive target audience engagement and motivation.

To achieve this, you will establish performance specifications, cost parameters, and market applications to inform sales estimates.

You will also measure and report the performance of marketing campaigns, assessing return on investment (ROI) and key performance indicators (KPIs).

This includes monitoring market trends, researching consumer markets, and tracking competitors' activities to stay ahead of the curve.

Additionally, you will oversee new and ongoing marketing and advertising efforts to maintain a strong brand presence.

Job Specification
  • Proven experience in brand management or a related field
  • Ability to develop and communicate strategic recommendations to executives
  • Strong understanding of the full marketing mix and its application
  • Data-driven thinking and analytical skills

The ideal candidate will possess up-to-date knowledge of the latest marketing trends and best practices.



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