Digital Business Analyst

17 hours ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

Unleash Your Potential in Data Insights

As a Digital Insights Associate at the British American Tobacco Group, you will have the opportunity to unleash your potential in data insights and drive business decisions.

Key responsibilities of this role include collecting data from various sources, developing reports, and working closely with the Digital Insights team to uncover data-driven insights.

Our ideal candidate will have experience in Digital Marketing / Data / Analytics / Digital Agencies and be familiar with digital analytics tools such as Google Analytics, Adobe Analytics, Sprinklr, PowerBI, Advanced Excel, Enterprise Data platform.

Responsibilities

  1. Provide continuous, objective, relevant information and analysis to bring about end-to-end consumer journey evaluations (online to offline analytics)
  2. Deliver reports OTIF, as per the identified analytics framework
  3. Provide inputs to the digital important metric setting by collating data across past campaigns and industry benchmarks
  4. Work closely with Activation, IDT, Media agencies & Technical agencies to ensure the availability & accuracy of digital data
  5. Track performances & Analyse data for different brands and formats with the usage of various digital tools
  6. Provide analysis and consolidation of all Digital Analytics (including website, social media, campaigns, system monitoring, surveys, dashboards, etc.)
  7. Drive improvements of current data & constantly explore new data sources/analytics tools

Requirements

  • Experience in Digital Marketing / Data / Analytics / Digital Agencies
  • Familiar with digital analytics tools such as Google Analytics, Adobe Analytics, Sprinklr, PowerBI, Advanced Excel, Enterprise Data platform
  • Marketing foresight with a strong awareness of global digital marketing trends & Capabilities
  • Ability to present data in a structured framework that goes beyond numbers into actionable insights
  • Analytical focus to demonstrate information to support decision-making within the business
  • Timely delivery of quality insight reports for digital touchpoints, launches & campaigns
  • Experience in Digital Marketing platforms such as Meta Library, SEO, Data Scraping, etc. preferred
  • In-depth knowledge of enterprise data platforms and SQL

What We Offer

  • Market-leading annual performance bonus
  • Diverse health plans
  • Initiatives for work-life balance
  • Transportation support
  • Flexible holiday plan with additional incentives
  • Access to online learning platforms and personalised growth programs
  • Continuous improvement within a transformative environment


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