
E-commerce Product Launch Specialist
6 days ago
About Us:
Xpo9tial is a leading e-commerce company that invests in building strong brands. We are seeking an experienced Brand Manager Team Lead (Amazon Pre & Post-Launch) to drive our brand development strategy.
Key Responsibilities:
- Lead Amazon Pre-Launch Team: Ensure efficient product launches, aligning tasks with Amazon's best practices.
- Analyze New Products: Conduct in-depth product analysis to assess market potential and drive successful Amazon launches.
- Brand Strategy Development: Create and implement brand strategies for Amazon, ensuring alignment with business goals and platform requirements.
- Pre-Launch & Post-Launch Coordination: Oversee pre-launch activities (keyword research, listing optimization, campaign setup) and post-launch performance (monitoring, data analysis, optimization).
- Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to ensure consistency in brand messaging across Amazon and other channels.
- Market & Competitive Analysis: Perform detailed Amazon-specific market research and competitor analysis to refine strategies and enhance product performance.
- Post-Launch Performance Tracking: Monitor key metrics like sales, reviews, and conversion rates; adjust strategies as needed to drive continuous improvement and maximize ROI.
Requirements:
Minimum 3 years leadership experience.
Job Type:
Full-time Monday to Saturday.
Please Answer the Following Questions in Your Cover Letter:
- Describe a successful Amazon product launch you have led. What strategies did you implement, and what were the key outcomes?
- Explain your approach to conducting in-depth market and competitor analysis for an Amazon brand. How do you utilize this data to improve product performance?
- Share an instance where you had to optimize an underperforming product post-launch. What strategies did you use, and what was the result?
- How do you balance pre-launch activities such as keyword research and listing optimization with post-launch performance tracking and adjustments?
- Have you ever faced a major setback during a product launch, such as an unexpected listing suspension or poor initial sales? What immediate actions did you take to resolve it?
- What is your expected salary?
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