Digital Content Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeCreative Full time $60,000 - $80,000
Job Overview

The role of a Social First Creative Manager is multifaceted and demanding. This position combines strategic thinking with practical execution across various digital media, overseeing the management of content creators, graphic designers, and videographers to deliver high-quality work that meets business objectives.

Key Responsibilities:
  • Creative Direction & Execution: Lead the development, ideation, and delivery of integrated creative campaigns from concept to final product, encompassing short-form video, static designs, and branded storytelling.
  • Translate creative briefs into impactful visuals, concepts, and narratives tailored to platform-specific requirements, ensuring cohesive brand messaging.
  • Team Management & Mentorship: Guide and mentor junior creatives, including social media content executives, managers, designers, and copywriters, providing valuable feedback and support for their growth and development.
  • Ensure timely execution of deliverables across all creative projects, maintaining quality, consistency, and alignment with client goals, while fostering a culture of collaboration and open communication within the team.
  • Visual Design & Aesthetic Direction: Review and refine design work to ensure visual quality and consistency across platforms, providing expert guidance and direction to design and motion teams to ensure aesthetic alignment with brand identity and campaign goals.
  • Collaborate with clients to understand their vision, interpret briefs, and contribute meaningfully to strategic planning and campaign development, articulating creative strategy, concepts, and rationale with clarity and impact.
  • Platform Expertise & Innovation: Stay current with emerging content trends across TikTok, Instagram, YouTube Shorts, and more, guiding the creation of multi-format assets (reels, carousels, animations, etc.) with relevance and innovation, staying ahead of the curve in the ever-evolving digital landscape.
  • Develop client-facing presentations that showcase creative strategy, concepts, and rationale with clarity and impact, effectively communicating complex ideas to diverse audiences.
Qualifications
  • At least 3 years of experience in creative roles, preferably within an agency setting, where you can develop and hone your skills in managing creative teams and delivering high-quality results.
  • A degree in Design, Marketing, Media Sciences, or a related field, providing a solid foundation in design principles, storytelling, and social-first content strategy.
  • Strong understanding of design principles, storytelling, and social-first content strategy, combined with excellent communication and leadership skills, which enable you to motivate teams and manage multiple projects simultaneously.

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