
Digital Insights Specialist
3 days ago
About the Role
We are seeking a highly skilled digital marketing analyst to join our team at Syngenta. The ideal candidate will have extensive experience in digital marketing analytics, campaign strategy development, and communication with stakeholders. You will analyze customer, marketing, and web behavioral data, evaluate campaign performance, and recommend improvements. Additionally, you will develop digital campaign and web measurement strategies, create data visualizations, and stay up-to-date with digital media and marketing trends.
Key Responsibilities
- Support development of Digital Marketing Analytics & Data Strategy.
- Analyze customer, marketing, and web behavioral data.
- Evaluate campaign performance and identify areas for improvement.
- Present insights and recommendations based on analysis.
- Develop digital campaign and web measurement strategies.
- Create data visualizations and performance reports.
- Stay up-to-date with digital media and marketing trends.
- Collaborate with colleagues, senior managers, and clients.
Requirements
- Bachelor's degree in marketing or a related field.
- 5+ years of experience with digital marketing analytics and reporting tools.
- Deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms.
- Experience working with data lakes and data platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
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