Digital Marketing Specialist

3 weeks ago

Karachi, Sindh, Pakistan Nehal and Sons Full time

Bachelor's Degree in Marketing, Digital Media, Communication, or a related field.

We are looking for a Digital Marketing Specialist to elevate our online presence and drive our digital strategy, contributing to our growth in the digital marketplace.

Qualifications:
  1. Education: Bachelor's Degree in Marketing, Digital Media, Communication, or a related field.
  2. Experience: At least 3 years in digital marketing with a proven track record of successful campaigns.
  3. Technical Skills: Proficient in tools like Sprout Social, Hellowoofy, InVideo.AI, Synthesia, Google Analytics, SEO, SEM, and CRM systems.
  4. Creative Skills: Ability to create compelling digital content, including videos and images.
Job SpecificationResponsibilities:
  1. Content Creation: Produce high-quality videos and images using tools like InVideo.AI and Synthesia.
  2. Social Media Management: Optimize and manage social media channels with platforms like Sprout Social or Hellowoofy to boost engagement and visibility.
  3. Digital Campaigns: Design, implement, and analyze campaigns across various platforms, including social media, email, PPC, and SEO.
  4. Analytics & Reporting: Track and report campaign performance using Google Analytics and other tools, providing insights to improve future efforts.
  5. SEO & SEM: Optimize website content for better search engine rankings and manage paid search campaigns.
  6. Market Research: Conduct research to identify trends, competitor activities, and customer needs, using insights to shape marketing strategies.
  7. Collaboration: Work with the sales team and other departments to align marketing strategies with overall business goals.

Location: Karachi, Pakistan

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