
Data-Driven Marketing Insights Specialist
1 day ago
We are seeking a skilled Marketing Campaign Data Analyst to analyze data from marketing campaigns and provide insights to drive strategic decisions.
Key Responsibilities:
- Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
- Create and maintain reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
- Collaborate with campaign managers to identify optimization opportunities.
- Use statistical analysis and modeling to forecast results and suggest strategies.
- Monitor industry trends to improve data analysis processes.
- Provide insights and recommendations to stakeholders.
- Assist in developing testing strategies, including A/B testing.
Requirements:
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, or related field.
- 2-4 years of experience in data or marketing analytics, preferably in campaigns.
- Proficiency in Excel, SQL, and analytics platforms like Google Analytics or Tableau.
- Strong understanding of marketing metrics and KPIs.
- Excellent analytical skills with attention to detail.
- Ability to communicate complex data insights clearly.
- Proactive problem-solving skills.
- Experience with A/B testing is a plus.
Additional Details:
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Information Technology
- Industries: IT Services and IT Consulting
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