
Data-Driven Marketing Strategist
1 day ago
Drive impactful marketing campaigns leveraging advanced data science methodologies. Collaborate with data teams to design and execute strategies that meet business objectives and foster customer engagement through data-informed decisions.
Key Responsibilities:- Develop and execute data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.
- Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions.
- Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
- Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.
- Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution.
- Maintain expertise in data science and marketing analytics to ensure the organization remains at the forefront of data-driven decision-making.
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
- 7+ years of experience in marketing campaign management with a strong focus on data science applications.
- Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results.
- Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
- Expertise in marketing automation platforms and CRM systems.
- Exceptional leadership and communication skills, with the ability to influence and collaborate across teams.
- Able to think strategically while also being hands-on with campaign execution and analysis.
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