
Search Engine Optimization Specialist
6 days ago
We are seeking an accomplished SEO & Ads Manager to lead our online marketing efforts. This is an exceptional opportunity for a highly motivated professional to oversee our search engine optimization (SEO) and paid advertising campaigns, driving business growth through targeted online initiatives.
The ideal candidate will possess extensive experience in SEO, Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid marketing channels. They will be responsible for developing and implementing comprehensive SEO strategies, conducting keyword research, competitor analysis, and content optimization, as well as monitoring and improving website performance.
Key Responsibilities:
- Search Engine Optimization (SEO):
- Develop and implement SEO strategies to improve organic rankings and drive quality traffic.
- Conduct keyword research, competitor analysis, and content optimization.
- Perform on-page SEO (meta tags, structured data, internal linking, website audits).
- Execute off-page SEO (link building, guest posting, outreach strategies).
- Optimize website speed, user experience (UX), and mobile-friendliness.
- Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
- Paid Ads & PPC Campaigns:
- Plan and execute Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads to generate high-quality leads.
- Set up and optimize campaigns, targeting the right audience for maximum ROI.
- A/B test ad copies, landing pages, and bidding strategies to improve conversions.
- Monitor and adjust ad spending to ensure optimal budget allocation.
- Track and analyze campaign performance, providing regular reports with actionable insights.
- General Digital Marketing & Reporting:
- Work closely with the content team to optimize blog posts, landing pages, and marketing materials.
- Identify new digital marketing trends and experiment with innovative strategies.
- Provide weekly/monthly performance reports on SEO rankings, website traffic, and ad campaign results.
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