Strategic Marketing Director

20 hours ago

GulshaneIqbal Town, Pakistan beBeePerformance Full time $17,000 - $25,000
Job Opportunity:

This is a mid-senior level marketing position that seeks a candidate with experience in driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, and other paid marketing platforms.

The ideal candidate will have extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms. They should be analytical, strategic, and creative when the role requires it. A growth mindset is essential - someone who embraces challenge, learns from feedback, and continuously seeks improvement.

  • Develop and execute paid search strategies to increase member acquisition for our dental cover products across Google, Bing, and other relevant search platforms.
  • Develop and execute paid social campaigns to acquire new members and retain existing ones.
  • Develop platform-specific ad creatives along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
  • Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
  • Collaborate with the sales team to align messaging and drive enterprise-level growth.

Key Responsibilities:

  1. Manage and optimise multiple paid advertising campaigns across various channels and platforms.
  2. Work closely with stakeholders (design, content, and IT) to address and resolve funnel-related concerns.
  3. Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels.
  4. Develop and implement testing hypotheses and plans to ensure continuous learning and improvement.
  5. Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.

Requirements:

  • Has a passion for excelling in all they do.
  • Has perfectly spoken & written English.
  • Has the highest integrity.

Benefits:

  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.

Seniority Level: Mid-Senior

Employment Type: Full-time

Job Function: Marketing and Sales

Industry: Government Relations Services

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