Strategic Growth Marketing Manager

1 day ago

GulshaneIqbal Town, Pakistan beBeeGrowth Full time $95,000 - $110,000
Unlock Business Growth with Proactive Marketing Strategies

Elevate your career in B2B growth and demand generation as our experienced Growth Marketing Manager to drive significant, measurable impact.

A strategic thinker with a hands-on approach to marketing will leverage every tool in their arsenal to find the fastest path to qualified demand. This includes paid ads, SEO, content, partnerships, email, and conversion rate optimization.

Key Responsibilities:
  • Drive Results: Take ownership of SQL targets, collaborate with the sales team, set clear goals, and provide transparent reports on progress using real numbers.
  • Innovate and Experiment: Ideate, prioritize, and execute rapid, cross-channel tests to improve marketing strategies.
  • Master Paid Acquisition: Plan, launch, and optimize campaigns on Google Ads, LinkedIn, Meta, and Microsoft Advertising with a sharp focus on cost-per-SQL and return on ad spend (ROAS).
  • Optimize Conversion: Ship and iterate on landing pages using WordPress and Gravity Forms. Run on-site experiments to improve conversion rates from visitors to qualified leads.
  • Fuel Demand with Content: Conduct technical SEO audits and create strategic content that addresses our ICP's pain points. Success is measured by the number of SQLs generated.
  • Build Nurture Campaigns: Develop effective email and lead nurturing sequences that guide prospects through the buying process.
  • Analyze and Attribute: Maintain meticulous tracking using tools like GA4, GTM, and Meta Pixel. Build dashboards that provide a clear understanding of what's driving revenue and SQLs.
  • Manage Budget: Create financial models, set cost targets, and strategically reallocate budget to the most successful campaigns and channels.
  • Document Success: Share wins and losses with the team, documenting processes and insights to create a shared playbook for growth.
Success Metrics:
  • Consistent month-over-month growth in qualified, sales-accepted SQLs.
  • Improved pipeline value and efficiency metrics.
  • High velocity of meaningful marketing experiments.
  • Improved conversion rates across the entire marketing funnel.
  • Clear, actionable, and timely reporting that guides strategic decisions.

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