Advertising Performance Specialist

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

We are looking for a detail-oriented Media Buyer & PPC Specialist to manage and optimize paid advertising campaigns across multiple platforms.

Responsibilities
  • Plan, execute, and analyze paid media campaigns across Meta & Google Platforms.
  • Develop and implement media buying strategies to maximize ROI.
  • Manage and optimize Google Ads & Facebook/Instagram Ads.
  • Conduct keyword research, bid management, A/B testing, and audience targeting to improve campaign performance.
  • Optimize ad creatives, landing pages, and ad copy for better conversions.
  • Track and analyze campaign performance metrics using Google Analytics, Google Tag Manager, and Meta dashboards.
  • Generate detailed reports on key performance indicators (KPIs), ad performance, and budget utilization.
  • Implement conversion tracking and retargeting strategies to increase engagement and conversions.
Requirements
  • Proven experience in Meta media buying, and PPC advertising.
  • At least 1 year experience running Google Ads & Meta Ads.
  • Strong analytical skills and experience with Google Analytics, Meta Business Suite, and data analysis tools.
  • Ability to manage large advertising budgets while maintaining high ROAS.
  • Experience with A/B testing, landing page optimization, and audience segmentation.
  • Strong communication and collaboration skills to work with designers and content teams.
Benefits
  • Market Competitive salary.
  • Opportunities for professional development and growth.
  • Inclusive and collaborative work environment.


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