Marketing Campaign Manager

1 day ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Digital Marketing Position Description

We seek an experienced Digital Marketing Manager to oversee the development and implementation of integrated digital marketing campaigns.

The ideal candidate will have a strong background in digital marketing, including expertise in SEO/SEM, CRM, email marketing, social media, and display advertising.

The Digital Marketing Manager will be responsible for planning and executing all aspects of digital marketing, including developing and executing click funnel strategies for lead generation, measuring and reporting performance of all digital marketing campaigns, and assessing against KPIs.

Key responsibilities also include identifying insights and trends, optimizing ad spend and performance based on those insights, creating A/B and multivariate testing to continually improve campaign results, and working with designers to optimize campaigns.

Strong analytical skills are necessary to evaluate end-to-end customer experience across multiple channels and customer touchpoints, as well as emerging technologies and provide insights, leadership, and perspective for adoption where appropriate.

The role involves maintaining and fine-tuning the website experience, including SEO, CMS, reviews, and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience.



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