Digital Marketing Lead

5 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a skilled Digital Marketing Lead to join our team. As an ASO Strategy Executive, you will be responsible for implementing and maintaining effective app store optimization strategies across various platforms.

Key responsibilities include:

  • Developing and executing ASO strategies to increase organic downloads and conversion rates.
  • Maintaining a strong understanding of Android Vitals, including ANR and Crash analytics.
  • Researching and proposing trending game ideas, and planning market-relevant screenshots based on current trends.
  • Staying updated with current and upcoming Google developer policies.
  • Leveraging Firebase to plan strategies for user retention.
  • Analyzing competitors and devising strategies accordingly.
Requirements

To succeed in this role, you will need:

  • A strong understanding of keyword research and mobile platform technologies.
  • The ability to analyze game performance within stores.
  • Excellent communication and project management skills.
  • A proven track record of delivering successful ASO campaigns.
Benefits

We offer a competitive salary package, comprehensive benefits, and opportunities for professional growth and development.



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