Customer Value Manager

2 weeks ago


Islamabad, Islamabad, Pakistan Ufone 4G Full time
Job Description

We are seeking a highly skilled Customer Value Manager to join our team at PTCL Group. The successful candidate will be responsible for enhancing customer loyalty and value through targeted, data-driven strategies.

The role focuses on developing and executing retention, upsell, and cross-sell initiatives tailored to different customer segments. The candidate will analyze customer behavior, manage churn-reduction campaigns, and leverage customer insights to shape personalized engagement tactics.

  • Design, execute, and monitor customer retention and upsell campaigns across multiple channels.
  • Analyze customer data to create targeted segments and tailor strategies for various customer profiles.
  • Identify high-risk segments and develop intervention strategies to mitigate churn through personalized offers and loyalty programs.
  • Work closely with product, marketing, and analytics teams to align CVM initiatives with overall business objectives.


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