Senior Search Engine Optimization Specialist
1 day ago
LuxeAura is a premium leatherwear brand focused on the U.S. market.
We specialize in high-quality leather jackets that dominate organic search and convert cold traffic into loyal customers.
Key Responsibilities:- Develop and execute an SEO strategy centered around bottom-of-funnel (BOFU) keywords.
- Conduct ongoing keyword research using tools like Ahrefs, Google Search Console, and SEMrush to inform optimization decisions.
- Optimize Shopify product pages, collections, blogs, and internal links for enhanced search engine rankings.
- Create content briefs and review drafts to ensure alignment with SEO objectives.
- Build and manage backlinks through guest posts, outreach, directories, etc. to enhance authority.
- Monitor rankings, traffic, impressions, and resolve technical issues using Google Search Console, Google Analytics 4, and sitemaps.
- Proven SEO experience preferably for Shopify/eCommerce brands.
- Strong understanding of BOFU, MOFU, TOFU funnel strategies.
- Knowledge of schema markup, canonical issues, redirects, and crawlability.
- Ability to collaborate with developers and designers.
- Sharp eye for U.S. search intent and what drives conversions in the American market.
- Clear reporting mindset to showcase results including rankings, conversions, CTRs.
- Experience with U.S.-based DTC brands or fashion/eCommerce SEO.
- Familiarity with Surfer SEO, Ahrefs, SEMrush, Screaming Frog, or other technical tools.
- Understanding of paid/organic synergy (PPC support for SEO strategy).
- Core SEO Skills:
- Thorough knowledge of on-page SEO title tags, meta descriptions, keyword placement, content structure.
- Solid grasp of technical SEO site speed, crawlability, sitemaps, indexing, canonical tags, structured data.
- Experience with off-page SEO backlink building, outreach, anchor text strategy.
- Deep understanding of BOFU keyword strategy buyer intent keywords, product page SEO, collection optimization.
- Tools Proficiency:
- Google Search Console (GSC).
- Google Analytics 4 (GA4).
- Ahrefs or SEMrush for keyword and backlink audits.
- Screaming Frog or Sitebulb for technical audits.
- Surfer SEO, Clearscope, or similar for content optimization.
- Shopify SEO understanding of how SEO works within the Shopify CMS.
- eCommerce-Specific Skills:
- Experience optimizing Shopify product pages, collection pages, and blog content.
- Knowledge of U.S. buyer search behavior and seasonality especially fashion/apparel.
- Ability to align SEO with conversion goals not just traffic.
- Keyword mapping for product vs blog vs collection intent.
- Analytical & Strategy:
- Ability to audit a site and prioritize SEO tasks based on impact.
- Can plan monthly content and backlink strategies.
- Understands how to measure SEO results rankings, CTR, traffic, conversions.
- Communication & Teamwork:
- Can work collaboratively with developers and designers.
- Able to create clear SEO briefs for content writers.
- Knows how to document SEO strategy and results clearly.
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