Content Strategist

5 days ago


Islamabad, Islamabad, Pakistan iGate Technologies Full time

At iGate Technologies, we are seeking a skilled Content Strategist to drive our brand presence and support business objectives. This role requires a strategic thinker who can develop a comprehensive content strategy that aligns with our goals and target audience needs.

Key Responsibilities:
  • Content Strategy Development: Develop a compelling content strategy that incorporates creative storytelling, social media engagement, and performance tracking.
  • Content Creation and Management: Oversee the creation of high-quality content, including blog posts, articles, website copy, social media posts, whitepapers, case studies, and more.
  • Content Optimization: Utilize SEO best practices to optimize content for search engines, including keyword research, on-page SEO, and performance analysis.
  • Content Distribution: Manage the distribution of content across various channels, including social media, email newsletters, and partner platforms.
  • Team Collaboration: Work closely with graphic designers, copywriters, and other team members to produce and refine content.
  • Content Calendar Management: Develop and maintain an editorial calendar that schedules all content publishing and promotional activities.
  • Performance Tracking: Monitor and analyze content performance metrics, such as engagement rates, conversion rates, and audience growth.

Maintain consistency in voice, style, and messaging across all content. Ensure all content adheres to brand guidelines and reflects our company values and goals.

Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3-5 years of experience in content creation, content management, or a related role.
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Proficiency with content management systems CMS and analytics tools e.g., Google Analytics.
  • Creative thinking and the ability to generate innovative content ideas.
  • Strong project management and organizational skills.


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