
Director of Digital Marketing Strategy
6 days ago
A dynamic organization seeks an innovative Marketing Innovation Leader to spearhead its marketing division.
Key Responsibilities:
- Develop comprehensive marketing strategies to promote products and drive website traffic.
- Explore diverse acquisition channels, including Pay Per Click Campaigns, Social Media Interventions, Lead generation campaigns, SEM/SEO, YouTube, Email, and Social media and display advertising campaigns.
- Create engaging content for the company's website and blogs.
- Manage campaign performance metrics and optimize results.
- Enhance conversion rates and website traffic through data-driven insights.
Job Requirements:
- Bachelor's degree in Business Administration (BBA), Master's degree in Business Administration (MBA), or Master's degree in Science (MS) in marketing.
- Advanced qualification in Social Media Management related disciplines is a plus.
- Minimum 3-5 years of experience in social media marketing.
- Potential and attitude to learn new developments.
- Proven track record in identifying target audiences and devising effective marketing campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google Adwords campaigns.
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