Global Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
Country Marketing Lead

We are seeking a highly skilled and experienced Country Marketing Lead to develop and execute localized marketing strategies for the Pakistan market, driving growth and brand awareness. As a key member of our team, the ideal candidate will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.

Main Responsibilities:

  • Deep-dive into consumer market analysis to inform geo expansion choices
  • Develop and execute annual marketing plans with a focus on both acquisition and retention
  • Lead regional budget planning, set and track MAU & CAC targets
  • Define the most effective marketing mix by country or city – from performance and media to car branding
  • Own product marketing strategy, including customer journey mapping (CJM)
  • Conduct funnel analysis, generate hypotheses, and lead test execution
  • Plan and execute 360° campaigns to balance supply and demand
  • Lead drivers marketing and support brand development with strong local context
  • Support regional partnerships and test new marketing channels
  • Align and lead cross-functional teams across Marketing, PR, Business Development, Dops, and Product

Requirements:

  • 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
  • Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
  • Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization

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