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Digital Marketing Strategist

3 weeks ago

Karachi, Sindh, Pakistan beBeePerformance Full time
Unlock Your Potential as a Performance Marketing Leader

We are seeking a seasoned performance marketing expert to join our growth-marketing team. As a Manager Performance Marketing, you will be responsible for overseeing the development and implementation of acquisition strategies that drive business growth.

Job Description

This is an exciting opportunity to leverage your expertise in digital marketing and data analytics to make a significant impact on our business. You will work closely with internal stakeholders to develop and execute comprehensive marketing plans, optimize campaigns, and analyze results to inform future strategies.

The ideal candidate will have a deep understanding of paid media channels, including search, social, display, and video advertising. They will be able to demonstrate innovation and creativity in their approach to marketing, as well as a strong analytical mindset to interpret complex data sets.

  • Develop and execute comprehensive marketing plans that drive business growth
  • Oversight of digital performance marketing initiatives, including campaign optimization and analysis
  • Collaboration with cross-functional teams to identify business opportunities and develop strategic solutions
  • Demonstrate innovation and creativity in marketing approaches
  • Analytical skills to interpret complex data sets and inform marketing strategies
Requirements

To succeed in this role, you will need:

  • Proven experience in performance marketing, with a focus on paid media channels
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Familiarity with Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
  • Understanding of attribution modeling and experience working with MMPs like Adjust
Benefits

As a member of our team, you can expect:

  • A competitive salary and benefits package
  • Opportunities for career growth and professional development
  • A dynamic and supportive work environment
About Us

We are a leading company in the industry, committed to delivering innovative solutions that meet the evolving needs of our customers. Our team is passionate about making a positive impact and creating value for our stakeholders.