
Growth Innovation Specialist
5 days ago
- Metrics and KPIs: Collaborate with other departments to identify key performance indicators (KPIs) for supply and demand.
- Innovation and Creativity: Develop and implement creative solutions to grow KPIs.
- A/B Testing: Design and execute A/B testing to drive continuous improvements.
- Data Analysis: Analyze passenger and driver behavior and feedback.
- Collaboration: Work closely with product, marketing, and top management teams to present results and improve the product.
- Conversion Rate Optimization: Apply CRO principles and hacks to enhance business performance.
- AARRR Metrics Diagram: Utilize the Acquisition – Activation – Retention – Referral - Revenue framework to drive growth.
- Channel Prioritization: Prioritize internal and external growth channels.
- Performance Improvement: Continuously optimize channels to enhance business performance.
- Scaling and Automation: Scale and automate growth processes.
- Referral Marketing: Harness creative communications, marketplace discounts, and technology to create viral growth.
- Data-Driven Decision Making: Clear understanding of data, analytics, metrics, and statistics.
- Social Skills: Excellent customer relations skills and focus on customer experience.
- Willingness to Learn: Eagerness to learn and adapt.
- Experience: Proven experience in A/B testing and data analytics.
- Pivotal Thinking: Courage to pivot processes with agility.
- Marketing Knowledge: Understanding of both inbound and outbound marketing.
- Results Orientation: Focus on performance and results.
- Creativity and Curiosity: Being curious and creative in approach.
- Relentlessness: Unwavering pursuit of growth.
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