Men's Department Marketing Director

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Marketing Director - Men's Department

We are seeking an experienced Marketing Director to lead our Men's department in formulating and implementing marketing strategies that drive sales growth and brand awareness.

The ideal candidate will have a degree in Marketing, preferably in Fashion Marketing, and significant experience in the industry. They will be responsible for directing and coordinating marketing activities and policies, providing marketing and customer service direction, and structuring seasonal marketing plans.

This role requires strong analytical and problem-solving skills, with the ability to identify and develop effective marketing strategies based on market characteristics and establishment objectives. The successful candidate will also be responsible for developing yearly marketing plans, securing advertising space, and negotiating contracts.

Key Responsibilities:

  • Develop and implement marketing strategies to promote Men's products and services
  • Provide marketing and customer service direction to ensure optimal product mix, pricing strategy, media mix, and distribution expansion requirements
  • Coordinate activities of departments such as sales, graphic arts, media, finance, and research
  • Manage events, brands, and PR coordination and strategy
  • Develop VIP customer strategies, CRM/loyalty programs, and MTM strategies

Requirements:

  • Strong communication, negotiation, and monitoring abilities
  • Judgment & decision-making ability, speech clarity


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