Senior Digital Marketing Executive

3 days ago

Gujrat, Punjab, Pakistan beBeeDigitalMarketing Full time $60,000 - $80,000

Our ideal candidate is a seasoned Digital Marketing Specialist with expertise in Search Engine Optimization (SEO). They will play a pivotal role in driving conversions by developing and executing an SEO strategy focused on bottom-of-funnel (BOFU) keywords.

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The successful candidate will be responsible for performing ongoing keyword research using industry-leading tools like Ahrefs, GSC, SEMrush. They will optimize Shopify product pages, collections, blogs, and internal links to improve search engine rankings. Additionally, they will create content briefs and review drafts to ensure SEO alignment and maximize conversion potential.

We are seeking someone who can build and manage backlinks through guest posts, outreach, directories, and other strategies to enhance our online presence. The ideal candidate will also monitor rankings, traffic, impressions, and fix technical issues to maintain a smooth user experience.

To succeed in this role, you must have proven SEO experience, preferably for Shopify/eCommerce brands. You should have a strong understanding of BOFU, MOFU, TOFU funnel strategies to drive conversions. Knowledge of schema markup, canonical issues, redirects, and crawlability to optimize website structure is essential.

A team player with excellent communication skills is required. You must be able to work with content writers, developers, and designers to create cohesive SEO strategies. Having a sharp eye for U.S. search intent and what converts in the American market is vital. Clear reporting mindset to showcase results and demonstrate impact is necessary.

Nice to Have:

  • Experience working with U.S.-based DTC brands or fashion/eCommerce SEO
  • Familiarity with Surfer SEO, Ahrefs, Semrush, Screaming Frog, or other technical tools
  • Understanding of paid/organic synergy to leverage PPC support for SEO strategy

Job Rewards and Benefits:

  • Communication
  • Incentive Bonus
  • Leaves

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