Digital Content Strategist

5 days ago

Lahore, Punjab, Pakistan beBeeContent Full time
About the Role

CureMD is looking for a skilled and creative professional to fill the position of Associate Content Specialist. The ideal candidate will have a strong background in marketing, communications, or a related field, and possess excellent written and analytical skills.

This role offers a unique blend of research, content development, and strategic thinking. As an Associate Content Specialist, you will work closely with the digital marketing team to uncover market insights and craft compelling narratives that drive engagement and growth.

  • Key Responsibilities:
  • Conduct thorough market and competitor research to identify industry trends, customer needs, and new opportunities.
  • Assist in synthesizing research into clear, actionable insights for internal teams and leadership.
  • Develop strategic content, including campaign messaging, creative briefs, landing pages, blog outlines, taglines, and other written materials.
  • Collaborate with marketing team members to ensure content is aligned with campaign objectives and brand voice.
  • Support A/B testing of messaging and creative content, and assist in interpreting results to refine communications.
  • Participate in brainstorming sessions and creative planning meetings to support innovative marketing initiatives.
  • Explore and experiment with AI tools and prompt engineering to support content development, data synthesis, and insight generation.
  • Ensure every piece of content and research output is high-quality, accurate, and meticulously reviewed.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Communications, Business, Psychology, Social Science, or a research-heavy discipline.
  • 6–12 months of prior experience in a similar role is preferred.
  • Strong written communication skills and the ability to simplify complex topics.
  • Strong interest in AI, prompt engineering, and the future of intelligent marketing.

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