Digital Advertising Specialist
3 days ago
We are seeking an experienced Digital Advertising Specialist to manage and optimize Google Ads and Facebook Ads campaigns for our dynamic team in Lahore. As a key member of our marketing team, you will be responsible for driving traffic and conversions through effective campaign strategies.
Key Responsibilities:
- Manage and optimize Google Ads and Facebook Ads campaigns to drive traffic and conversions.
- Conduct keyword research and refine targeting strategies for effective campaigns.
- Handle product listings in Google Merchant Center (GMC) for e-commerce sites.
- Monitor and report performance using Google Analytics and Meta Ads tools.
- Perform A/B testing to enhance ad performance and landing pages.
Requirements:
- Proven experience with Google Ads and Facebook Ads management.
- Knowledge of Google Merchant Center and Facebook Business Suite.
- Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques.
- Experience installing and managing Facebook Pixels for tracking and optimizing conversions.
Skills and Qualifications:
- Excellent communication skills and familiarity with tools like Slack, WhatsApp, and task management platforms such as Linear, Trello, ClickUp, or Jira.
- Budget management expertise to create efficient campaigns delivering impactful results.
- Collaborate with web developers to align campaigns with landing pages and tracking configurations.
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