Digital Advertising Specialist

3 days ago


Lahore, Punjab, Pakistan Oxbridgedigital Full time
Job Overview

We are seeking an experienced Digital Advertising Specialist to manage and optimize Google Ads and Facebook Ads campaigns for our dynamic team in Lahore. As a key member of our marketing team, you will be responsible for driving traffic and conversions through effective campaign strategies.

Key Responsibilities:

  • Manage and optimize Google Ads and Facebook Ads campaigns to drive traffic and conversions.
  • Conduct keyword research and refine targeting strategies for effective campaigns.
  • Handle product listings in Google Merchant Center (GMC) for e-commerce sites.
  • Monitor and report performance using Google Analytics and Meta Ads tools.
  • Perform A/B testing to enhance ad performance and landing pages.

Requirements:

  • Proven experience with Google Ads and Facebook Ads management.
  • Knowledge of Google Merchant Center and Facebook Business Suite.
  • Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques.
  • Experience installing and managing Facebook Pixels for tracking and optimizing conversions.

Skills and Qualifications:

  • Excellent communication skills and familiarity with tools like Slack, WhatsApp, and task management platforms such as Linear, Trello, ClickUp, or Jira.
  • Budget management expertise to create efficient campaigns delivering impactful results.
  • Collaborate with web developers to align campaigns with landing pages and tracking configurations.


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