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Marketing Director for Digital Growth
3 days ago
MTP is looking for a results-driven Marketing Director for Digital Growth to spearhead our digital marketing efforts and drive business growth.
The ideal candidate will have a strong background in digital marketing, including SEO, PPC, social media marketing, and campaign performance optimization.
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and improve conversion rates.
- Conduct thorough keyword research, competitor analysis, and technical SEO audits to identify opportunities for optimization and improvement.
- Optimize content, meta tags, and other on-site elements to boost SEO performance and improve user engagement.
- Track, analyze, and report on digital marketing performance metrics using tools like Google Analytics, SEMrush, and Ahrefs.
Key Responsibilities:
- Manage and optimize Google Ads, Bing Ads, and other paid media campaigns for maximum ROI and cost-effectiveness.
- Develop and implement social media strategies across platforms to increase brand awareness and drive traffic.
- Plan and execute multi-channel marketing campaigns to achieve business goals and objectives.
- Collaborate with design, content, and sales teams to develop campaign assets and strategies.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred).
- 5+ years of hands-on experience in digital marketing with proven success in SEO, PPC, social media marketing, and campaign performance optimization.
- Expertise in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
- Advanced knowledge of Google Ads, Bing Ads, and other paid advertising platforms.
- Strong understanding of social media platforms, strategies, and best practices.
- Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
- Excellent communication, project management, and organizational skills.
- Ability to work independently and as part of a collaborative team.
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