Brand Strategist

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
About the Job
As a Head of Brand Marketing, you will be responsible for defining and executing the overall brand strategy to enhance market positioning and brand equity.
This involves overseeing the creation, launch, and management of new brands and products, as well as leading the planning and execution of 360-degree marketing campaigns (digital, ATL, BTL, and PR).
You will ensure that brand messaging is consistent across all advertising, promotions, and communications, and collaborate with the Lead creative operation team to develop all marketing collaterals and activities.
In addition, you will define KPIs and brand performance metrics to track success and ROI, oversee the budgeting and allocation of brand marketing expenses, and ensure brand compliance and governance across all business units and regions.
Furthermore, you will foster strong, collaborative relationships with key stakeholders including Sales, Finance, Product Development, and Digital Marketing to drive seamless brand alignment.

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