Search Engine Optimization Specialist
6 days ago
The ideal candidate for this role will have a proven track record in search engine optimization, with 5+ years of experience preferably in software development, e-commerce, or a related field.
Responsibilities:- Create effective strategies for search engine optimization and oversee the execution of these plans
- Supervise a team of search engine optimization experts and provide guidance on best practices
- Lead research for SEO friendly keywords and optimize content accordingly
- Monitor technical search engine optimization issues and collaborate with IT to resolve them
- Optimize the content of landing pages, blogs, and websites to improve user engagement and conversion rates
- Direct and coordinate content teams in off-page search engine optimization tasks such as link-building and forum commenting
- Analyze insights from web analytics tools like Google Analytics and create reports on all aspects of SEO including audience, traffic, views, clicks, rankings, etc.
- 5+ years of SEO experience preferably in software development, e-commerce, or a related field
- Bachelors in marketing, advertising, communications, business, or a related area is desirable but not required
- Proficient in technical SEO, content marketing, and search marketing techniques
- Proven track record of delivering results-driven SEO campaigns with measurable ROI
- Expert user of web analytics tools and concepts particularly Google Analytics and Google Search Console
- Experience using search tools and platforms to stay up-to-date with industry trends and best practices
- Strong written and verbal communication skills with the ability to communicate complex ideas simply
- Strong project management and organization skills with the ability to prioritize tasks and manage multiple projects simultaneously
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