
User Acquisition Manager for Mobile Apps
2 days ago
About the Role:
We're looking for an experienced User Acquisition Specialist to lead and optimize our performance marketing efforts across mobile apps and games.
Key Responsibilities:
- Develop, execute, and manage user acquisition campaigns across multiple channels
- Scale campaigns for both casual and core mobile games as well as utility/productivity apps
- Analyze cohort data and KPIs like CPI, ROAS, LTV, retention, and CAC to drive decision-making
- Collaborate with creative and product teams for testing and optimizing ad creatives
- Conduct A/B tests on targeting, creatives, and bidding strategies
- Maintain and report acquisition funnel metrics with actionable insights
Requirements:
- Bachelor's or Master's in Marketing, Computer Science, or related field
- 2–5 years of hands-on experience in user acquisition for both mobile apps and games
- Strong knowledge of MMPs (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Firebase, Mixpanel)
- Proven success with performance marketing (especially installs and post-install engagement)
- Excellent analytical and budget management skills
- Creative thinker with strong communication and leadership qualities
Preferred Skills:
- Experience in scaling UA for both iOS and Android platforms
- Exposure to influencer-driven and organic growth tactics
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