Mobile Acquisitions Director

3 days ago


Rawalpindi Cantonment, Pakistan beBeeDigitalMarketer Full time 10,000,000 - 15,000,000
User Acquisition Manager

As a key player in our mobile applications and games publishing mission, we are committed to creating extraordinary digital experiences that captivate and entertain. We push the boundaries of creativity and technology.

This role will be responsible for developing, implementing, and optimizing marketing campaigns to increase app visibility, drive high-quality installs, and foster long-term user retention across various channels.

  1. Develop comprehensive user acquisition strategies, including Apple Search Ads, social media platforms, and other mobile ad networks
  2. Take full ownership of SKAdNetwork (SKAN) strategy, including conversion value schemas to effectively measure campaign performance
  3. Monitor and analyze campaign data to optimize bidding, targeting, and creative assets to achieve key performance indicators
  4. Conduct ongoing App Store Optimization (ASO), including keyword research, competitor analysis, and A/B testing of app store assets
  5. Analyze complex datasets to provide actionable insights and regular performance reports to stakeholders
  6. Work closely with product, engineering, and data science teams to ensure proper SDK implementation for marketing attribution and align campaigns with product updates
Required Skills & Qualifications
  • Bachelor's degree in Marketing, Business, or a related field
  • 3-5 years of hands-on experience in a mobile User Acquisition or App Marketing role
  • Proven experience managing performance marketing campaigns on channels like Apple Search Ads, Meta, TikTok, and other mobile ad networks
  • Deep expertise with SKAdNetwork (SKAN), including conversion value schema management and troubleshooting data discrepancies
  • Strong understanding of mobile marketing KPIs, including CPI, ROAS, and LTV
  • Demonstrable experience with App Store Optimization (ASO) techniques and tools
  • Excellent analytical skills and proficiency with mobile measurement partners (MMPs) and analytics platforms
Benefits

Competitive compensation, family health insurance, paid time off, work-life balance, daily lunch, and an in-house gym make this an attractive opportunity for motivated professionals.



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