
Brand Awareness Specialist
3 days ago
We are seeking a talented Brand Awareness Specialist to join our team at MPN. In this role, you will be responsible for developing and implementing field marketing strategies aimed at enhancing brand visibility and recognition within local markets.
You will plan and execute localized brand awareness campaigns, including outdoor advertising, pop-up events, sponsorships, and community engagements. Building and maintaining relationships with local influencers, business owners, and community leaders is also key to your success.
Your goal will be to create and distribute brand-focused marketing materials, such as brochures, flyers, and branded merchandise, tailored to local audiences. Conducting research to identify key market segments and opportunities for brand promotion, using insights to optimize field marketing strategies, is crucial.
You will monitor and evaluate the effectiveness of brand awareness initiatives, providing regular reports and recommendations for improvements based on metrics and feedback.
- Develop and implement field marketing strategies.
- Plan and execute localized brand awareness campaigns.
- Build and maintain relationships with local stakeholders.
- Create and distribute brand-focused marketing materials.
- Conduct research to identify key market segments.
- Monitor and evaluate the effectiveness of brand awareness initiatives.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in field marketing, brand management, or a related role, with a focus on brand awareness or visibility.
- Strong organizational and project management skills, with the ability to execute multiple campaigns and events simultaneously.
- Excellent communication and interpersonal skills, with a talent for engaging diverse audiences and building relationships.
- Creative thinking and problem-solving abilities to develop innovative brand promotion strategies.
- Proficiency in marketing tools and software, including CRM systems and social media platforms.
- Ability to analyze market trends and performance data to refine marketing approaches.
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