Digital Marketing Strategy and Analysis Professional

4 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time
Digital Marketing Strategy Manager

Analyze user behaviour to identify and address bottlenecks in the monetization funnel, and develop and execute comprehensive strategies for user acquisition and monetization.

Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle, collaborating with the Head of Marketing and UA teams.

  • KPI Monitoring: Collaborate with the Head of Marketing, UA and monetization teams to set and monitor KPIs for UA and monetization performance.
  • Budget Allocation: Allocate and oversee UA budgets to maximize cost-effectiveness and scalability.
  • Ad Monetization: Oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.

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