Drive Paid Advertising Excellence
2 days ago
PPC Strategy Lead
Job Description:This role is ideal for someone who thrives in a results-driven environment, enjoys autonomy in crafting paid advertising strategy, and is passionate about aligning campaign performance with business goals.
- The PPC Strategy Lead will play a pivotal role in scaling existing product campaigns, successfully launching new marketing initiatives, and refining every advertising dollar spent to maximize ROI and brand visibility.
The ideal candidate will have proven expertise in Amazon paid advertising strategy, campaign structuring, bid optimization, and scaling. They will be able to analyze campaign and business data and turn it into actionable insights.
- Key responsibilities include co-developing a clear, goal-aligned Amazon paid advertising strategy for the entire product portfolio, building, maintaining, and continuously optimizing Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads campaigns.
The successful candidate will have excellent communication skills, both written and spoken, and be able to provide regular updates and feedback to the Brand and Product teams.
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