Digital Marketing Optimization Specialist

1 week ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time
Job Title: Digital Marketing Optimization Specialist

About the Role:
As a Digital Marketing Optimization Specialist, you will be responsible for maximizing the volume of inbound organic traffic from search engines to a website. This involves a combination of on-page and off-page techniques, including link-building, social media strategy, content creation, metadata sculpting, site speed optimization, information architecture, and more.

Key Responsibilities:
  • Develop optimization strategies that increase the company's website search engine results rankings
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
  • Manage the expenses of SEO campaigns, estimating monthly costs and reconciling differences
  • Work with editorial and marketing teams to drive SEO in content creation and content marketing
  • Research and implement search engine optimization recommendations
  • Create and execute link building strategy
  • Determine measurable goals that demonstrate improvement in marketing efforts
  • Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Day-to-Day Duties:
  • Conduct page optimization for search engine marketing
  • Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
  • Collaborate with others within the marketing department to manage SEO strategy
  • Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
  • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
  • Change website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements:

The ideal candidate should have experience with Google and Bing's services, including Analytics and Webmaster Tools, and Google's Keyword Tool. A functional understanding of HTML and CSS is also required, as well as the ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.

The candidate should have proven success in link building and viral strategies, and the ability to deploy an effective local and long-tail search strategy. A deep understanding of mobile strategy and how it relates to SEO, as well as a solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO, are also essential.

A background in creating reports showing web analytics data and site evaluations is necessary, as is an up-to-date, working knowledge of current, past, and projected trends in the SEO industry. Familiarity with the best tools in the trade is also required.

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