Digital Advertising Manager

4 days ago


Lahore, Punjab, Pakistan LUZWorld Full time

Luzworld is looking for a skilled digital marketing specialist to lead our E-commerce marketing efforts. As the ideal candidate, you will be responsible for developing and implementing effective marketing strategies that drive traffic, enhance conversions, and improve ad performance across multiple platforms.

Responsibilities:
  • E-commerce Marketing Strategy: Develop and execute comprehensive e-commerce marketing strategies that align with Luzworld's business goals.
  • SEO & SEM: Optimize website rankings, keyword strategy, and ad campaigns to drive organic traffic and enhance conversions.
  • Conversion Tracking: Set up and maintain Google Tag Manager, Facebook Pixel, and Google Analytics to measure campaign effectiveness.
  • Product Feed Management: Manage product feeds across multiple channels, including Shopify, Facebook, and Google Merchant Center.
  • Social Media Advertising: Develop and execute social media advertising campaigns across Facebook, Instagram, and other platforms.
  • Performance Analysis: Analyze campaign performance data and provide recommendations for improvement.
Requirements:
  • Education: Bachelor's degree in Marketing, Digital Marketing, E-commerce, or a related field.
  • Experience: Minimum 3+ years of experience in SEO, SEM, and digital advertising.
  • Skills: Strong knowledge of Google Tag Manager, Facebook Pixel, and Google Analytics, as well as proficiency in keyword research, performance analysis, and ad copywriting.


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