
Chief Marketing Officer
2 days ago
Marketing Leadership Role
About the PositionWe are seeking an experienced marketing professional to lead our marketing strategy and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans that align with our business objectives.
Key Responsibilities- Develop annual and seasonal marketing strategies to support business goals and market dynamics.
- Lead integrated marketing campaigns for new and existing financial products and services, ensuring effective market penetration and ROI.
- Manage marketing budgets to ensure optimal allocation and cost-efficiency across channels.
- Elevate brand identity across all touchpoints, including digital platforms, marketing materials, and social media.
- Oversee promotional content creation, including brochures, digital ads, video content, and PR materials.
- Ensure national branch branding compliance with corporate guidelines and localized relevance.
- Conceptualize and implement customer acquisition, activation, and retention campaigns across traditional and digital channels.
- Design and manage customer loyalty and rewards programs to increase engagement and cross-selling of products.
- Monitor campaign performance and analyze metrics to optimize effectiveness.
- 10+ years of progressive experience in marketing, preferably within the banking or financial services sector.
- Proven track record of driving strategic initiatives and achieving business objectives.
- Strong leadership skills, with ability to collaborate with internal teams and external partners.
- Excellent communication and presentation skills, with ability to effectively communicate complex marketing strategies.
- Proficient at using MS Office.
- Good Presentations & Communication Skills.
- Creativity & Innovation.
- Good Negotiation Skills.
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