Digital Marketing Campaign Specialist
3 days ago
We are seeking a skilled and experienced Digital Marketing Campaign Specialist to support our team in managing PPC campaigns across various platforms. This role involves developing campaign strategies, creating and expanding ad groups, conducting keyword analysis, and monitoring click fraud.
This position requires strong analytical and problem-solving skills, as well as excellent communication and time management skills. The ideal candidate will have a proven track record of managing PPC campaigns and experience working with digital marketing tools and platforms.
Key Responsibilities:- Develop campaign strategy for paid search across all platforms, including Google, Bing, and Yahoo
- Create, expand, and structure ad groups and campaigns
- Conduct key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy, and dayparting
- Monitor click fraud and report to account managers at search engines
- Proven track record managing PPC campaigns hands-on with at least 6 months experience
- Experience managing service-industry and digital marketing related Google AdWords campaigns
- Excellent oral and written communication skills
- Attention to detail and ability to multi-task effectively
- Knowledge of PPC methods and tools
- Ability to manage large keyword campaigns
- Strong team player in a cross-functional group
Bonus Points: Experience managing social media and display advertising campaigns.
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Digital Marketing Campaign Specialist
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