Healthcare Content Strategist

2 days ago

Zhob District, Balochistan, Pakistan beBee Careers Full time
Content Marketing Specialist

We are seeking an experienced Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversions.

Key Responsibilities:

  • Leverage Organic LinkedIn for Thought Leadership & Outreach
  • Create engaging LinkedIn articles on communication inefficiencies in healthcare and how we solve them
  • Engage decision-makers through insightful posts
  • Participate in LinkedIn groups related to healthcare IT, physicians, and telehealth
  • Leverage Paid LinkedIn for Lead Generation
  • Create engaging LinkedIn ads to drive new leads and customer acquisition
  • Engage decision-makers with clear offerings to activate requests for demos and/or registrations
  • Promote free trials to small physician groups, telehealth providers, surgery centers, and home health agencies
  • Reactivate Previous Clients and Early Adopters Through Email Marketing and Testimonials
  • Reach out to previous users who have transitioned to new hospitals or healthcare facilities
  • Leverage past positive experiences to create internal champions within new organizations
  • Share success stories and reactivation efforts with LinkedIn followers
  • Gather testimonials from existing customers to publish on the website
  • Engage in Physician & Healthcare IT Online Communities
  • Contribute to Reddit (r/medicine, r/healthIT), Doximity, and Sermo with valuable insights and solutions

Requirements:

  • Fluent in English with exceptional writing and communication skills
  • Experienced in content marketing, particularly on LinkedIn and within online communities
  • Familiar with healthcare IT and physician workflows
  • A strategic thinker who understands audience engagement and conversion strategies
  • Comfortable working independently while collaborating with the broader team as needed
  • Creative and proactive

Nice to Have:

  • Previous experience in healthcare, SaaS, or tech marketing
  • Proven track record of growing engagement and conversions through content marketing
  • Familiarity with LinkedIn analytics and advertising
  • Knowledge of physician networking platforms

Benefits:

  • Flexible schedule
  • Remote work model
  • Medical insurance
  • Paid vacations
  • Paid Sick-leaves
  • Paid State holidays

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