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Product Marketer Expert

3 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Digital Product Marketing Specialist to join our marketing team. As a key member of our team, you will play a pivotal role in shaping our product's messaging and positioning, driving demand, and enabling our sales and customer success teams.

About the Role

This is a unique opportunity to leverage your expertise in digital marketing to develop compelling messaging and positioning strategies that clearly articulate the value and uniqueness of our products and features.

Key Responsibilities:

  • Product Messaging and Positioning: Develop and implement effective messaging and positioning strategies to drive demand and sales.
  • Market Intelligence: Conduct market research to understand customer needs, competitive landscape, and industry trends, analyzing feedback from various sources.
  • Content Creation: Produce high-quality marketing materials such as messaging decks, positioning statements, and customer-facing roadmaps in collaboration with the design team.
  • Sales Enablement: Equip the sales team with necessary tools and materials, ensuring they have a deep understanding of product features and benefits.
  • Go-to-Market Strategy & Launch: Plan and execute effective go-to-market strategies for new product launches and updates.