
Senior Digital Campaign Specialist
5 days ago
Digital marketers are responsible for developing and executing comprehensive campaigns across multiple channels, including web, SEO/SEM, database marketing, email, social media, and display advertising.
- Proficient in Social Media Optimization (SMO), Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Social Media Marketing (SMM).
- Metric-driven, measuring and reporting the performance of all digital marketing campaigns against established goals, such as Return on Investment (ROI) and Key Performance Indicators (KPIs).
- Oversee campaign execution and track effectiveness in achieving desired outcomes.
- Analyze customer buying journeys to identify areas for improvement and optimize online and offline channels to enhance customer experiences.
- Collaborate with content and marketing teams to develop SEO-driven content creation strategies.
- Evaluate end-to-end customer experiences across multiple channels using analytical skills.
- Develop and implement social media engagement and brand awareness campaigns.
- Evaluate emerging technologies and brainstorm innovative growth strategies through digital marketing.
- Lead cross-functional teams to plan and execute marketing campaigns.
Familiarity with digital marketing tools and platforms is essential for success. The ideal candidate will possess strong analytical, problem-solving, and communication skills, as well as a passion for staying up-to-date with industry trends and best practices.
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