Digital Advertising Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time $60,000 - $80,000

We are seeking a skilled Paid Media Marketing Specialist to manage and optimize paid media campaigns across various digital platforms. The ideal candidate will drive traffic, increase brand visibility, and generate qualified leads with a passion for data-driven marketing.

">Job Description:
  1. Develop Strategic Plans: Create and execute paid media strategies that meet business objectives such as lead generation, customer acquisition, and brand awareness.
  2. Campaign Management: Manage and optimize campaigns across multiple channels including Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.
  3. Collaboration: Work closely with the broader marketing team to align paid media campaigns with overall marketing strategies and objectives.
  4. PPC Campaigns: Develop, launch, and optimize PPC (pay-per-click) campaigns including keyword research, targeting audience, ad copy creation, and landing page optimization.
  5. Performance Analysis: Monitor and analyze campaign performance to ensure effective budget utilization and achievement of KPIs (click-through rate, conversion rate, CPA, ROI).
  6. Testing and Optimization: A/B test ad copy, creatives, and landing pages to improve campaign performance and user engagement.
  7. SEO Fundamentals: Understand SEO fundamentals to enhance paid campaigns by targeting high-value keywords and ensuring search engine compatibility.
  8. Analytics Tools: Track and analyze campaign performance metrics using Google Analytics, Looker Studio, Facebook Insights, and other analytics tools.
  9. Reporting: Prepare detailed performance reports and dashboards in Looker Studio and Excel Sheets providing actionable insights for continuous optimization and improvement.
Required Skills & Qualifications:
  • Experience: 2-4 years in paid media advertising, digital marketing, or performance marketing.
  • Platform Proficiency: Strong experience with Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
  • Tracking Tools: Proficiency in Google Analytics, Looker Studio, Google Tag Manager, and other tracking tools.
  • Excel Skills: Experience with Excel Sheets for data analysis and reporting.
  • A/B Testing: Experience with A/B testing and conversion rate optimization.
  • Keyword Research: Strong understanding of keyword research, search volume analysis, and competition assessment for better targeting and visibility in paid campaigns.
Preferred Qualifications:
  • E-commerce Experience: Experience in e-commerce, SaaS, or lead generation campaigns.
  • Automation Tools: Familiarity with automation tools for scaling campaigns.
  • Certifications: Google Ads Certification, Facebook Blueprint Certification, or any other relevant certifications are a plus.

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