Pakistan Marketing Lead

20 hours ago

Bahawalpur City Tehsil, Pakistan beBeeMarketer Full time 5,000,000 - 8,000,000
Job Title

We are seeking a seasoned marketing professional to spearhead our expansion in Pakistan.

  • The ideal candidate should have at least 3 years of experience in marketing, preferably within a startup, agency, or fast-paced consumer brand environment.
  • A versatile marketer who understands the full customer lifecycle, from awareness to retention.
  • Fluency in Urdu and English is essential for effective communication with our target audience.
  • A strong understanding of Muslim culture and the ability to authentically connect with this audience is crucial for success.
  • A creative thinker with a proven track record of generating innovative ideas and testing them effectively.
  • Proven experience in building brand presence both online and offline is necessary for driving growth.
  • A data-driven approach, questioning, optimizing, and improving processes is vital for our business.
  • A natural storyteller who can represent our brand in Pakistan and engage with our audience effectively.
  • Strong project management and communication skills, comfortable working across time zones.
About the Role
  • Be our go-to expert for Pakistan, own the market, identify growth opportunities, and enhance the app experience.
  • Organize and run singles events to bring people together offline.
  • Create engaging digital and social content that resonates with our Pakistani audience.
  • Build and manage relationships with influencers and brands, negotiating impactful partnerships.
  • Run focus groups to gather user insights and improve the product experience.
  • Partner with ad agencies to execute OOH and billboard campaigns in major cities.
  • Collaborate with our SEO team to produce content that boosts our visibility in Pakistan.
  • Own and manage our social media channels, posting fresh, creative content daily.
  • Brainstorm and execute bold marketing strategies that drive community growth.

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