Senior Marketing Operations Specialist

3 days ago


Lahore, Punjab, Pakistan XtraIQ, Inc. Full time

XtraIQ, Inc. is seeking a Senior Marketing Operations Specialist to join our team.

About the Role

The ideal candidate will have a strong background in marketing automation and data analysis, with experience in managing technical aspects of key marketing systems.

Responsibilities
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Own marketing metric reporting and maintains reports on marketing and sales activities, effectiveness, and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database
Requirements
  • Minimum a Bachelor's degree in related field
  • 5+ years of relevant experience
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
  • Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies
  • Ability to manage multiple projects at the same time in a fast-paced environment


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