
Senior External Communications Specialist
3 days ago
External Communications Lead
Role Summary:As an External Communications Lead, you will be responsible for leading the external communication and public relations agenda. Your key objectives will include driving reputation-building initiatives, amplifying brand narratives, engaging stakeholders, and executing earned media strategies.
Key Responsibilities:- Develop and execute strategic external communications plans aligned with corporate objectives to enhance brand reputation.
- Cultivate and manage relationships with key government stakeholders, business forums, media outlets, journalists, influencers, and third-party PR agencies.
- Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.
- Manage media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.
- Lead the execution of external storytelling campaigns across earned and owned media to build visibility of the company's business, people, and community impact.
- Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.
- Monitor and analyze media coverage, providing regular reports and insights to leadership.
- Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks.
- Oversee the social media strategy for the company's external channels to ensure content is on-brand, engaging, and in sync with global standards.
- 5-6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments.
- Demonstrated success in reputation management, government relations, content creation/publishing, and public-facing external leadership led and corporate/brands campaigns.
- Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies.
- Master's degree in Communications, Public Relations, Journalism, or related fields.
- Fluency in Urdu and English.
As a valued member of our team, you will enjoy a range of benefits, including a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
Why Join Us:At [Company Name], we are committed to making a positive impact in the communities we serve. We believe in the importance of diversity, equity, and inclusion, and strive to create a workplace culture that reflects these values.
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