Senior External Communications Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeCommunication Full time
Job Title:

External Communications Lead

Role Summary:

As an External Communications Lead, you will be responsible for leading the external communication and public relations agenda. Your key objectives will include driving reputation-building initiatives, amplifying brand narratives, engaging stakeholders, and executing earned media strategies.

Key Responsibilities:
  1. Develop and execute strategic external communications plans aligned with corporate objectives to enhance brand reputation.
  2. Cultivate and manage relationships with key government stakeholders, business forums, media outlets, journalists, influencers, and third-party PR agencies.
  3. Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.
  4. Manage media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.
  5. Lead the execution of external storytelling campaigns across earned and owned media to build visibility of the company's business, people, and community impact.
  6. Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.
  7. Monitor and analyze media coverage, providing regular reports and insights to leadership.
  8. Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks.
  9. Oversee the social media strategy for the company's external channels to ensure content is on-brand, engaging, and in sync with global standards.
Requirements:
  • 5-6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments.
  • Demonstrated success in reputation management, government relations, content creation/publishing, and public-facing external leadership led and corporate/brands campaigns.
  • Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies.
  • Master's degree in Communications, Public Relations, Journalism, or related fields.
  • Fluency in Urdu and English.
Benefits:

As a valued member of our team, you will enjoy a range of benefits, including a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Why Join Us:

At [Company Name], we are committed to making a positive impact in the communities we serve. We believe in the importance of diversity, equity, and inclusion, and strive to create a workplace culture that reflects these values.

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