Corp Communications Sr Representative

3 weeks ago

Lahore, Punjab, Pakistan PepsiCo Full time
Overview

This role will lead the external communication and public relations agenda for Pakistan BU, driving reputation-building initiatives, brand narrative amplification, stakeholder engagement, and earned media strategies. The incumbent will support the Sr. Manager Corporate Communications & Sustainability on external-facing campaigns including media relations, brand PR, CSR visibility, and sustainability storytelling.

Responsibilities
  • Develop and execute strategic external communications plans aligned with corporate objectives to enhance PepsiCo's brand reputation in Pakistan.
  • Cultivate and manage relationships with key government stakeholders, business / trade forums, media outlets, journalists, influencers, and third-party PR agencies.
  • Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.
  • Manage media/social media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.
  • Lead the execution of external storytelling campaigns across earned and owned media to build visibility of PepsiCo's business, people, and community impact.
  • Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.
  • Monitor and analyze media coverage, providing regular reports and insights to leadership.
  • Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks.
  • Lead on the overall management and create/publish content for the BU's corporate website.
  • Oversee the social media strategy for Pakistan BU's external channels to ensure content is on-brand, engaging, and in sync with global standards.
  • Collaborate with Marketing, Legal, Government Affairs, and Bottling Partners to align messaging and ensure consistency across public-facing platforms.
  • Organize and support corporate events, press briefings, and media tours as needed.
Qualifications
  • 5–6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments
  • Demonstrated success in reputation management, government relations, content creation/publishing and public-facing external leadership led and corporate/brands campaigns
  • Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies
  • Master's degree in Communications, Public Relations, Journalism, or related fields
  • Fluency in Urdu and English

Key Skills:

  • Strong media relations and public affairs capability
  • Excellent written and verbal communication skills for external storytelling
  • Strategic thinking with creativity in content and campaign development
  • Ability to handle crisis situations and reputation risks proactively
  • Familiarity with digital and social media tools, data analytics for media tracking
  • Proficiency in MS Office and creative tools (e.g., Canva, basic video editing)
  • Strong organizational skills with a focus on event and campaign management
#J-18808-Ljbffr

  • Corp Communications Sr Representative

    2 weeks ago

    Lahore, Punjab, Pakistan PepsiCo Full time

    Join to apply for the Corp Communications Sr Representative role at PepsiCoJoin to apply for the Corp Communications Sr Representative role at PepsiCoOverviewThis role will lead theOverviewThis role will lead the external communication and public relations agenda for Pakistan BU, driving reputation-building initiatives, brand narrative amplification,...

  • Customer Service Representative

    2 weeks ago

    Lahore, Punjab, Pakistan Enigma Communications Full time

    Bachelor's degree in relevant field or equivalent experience is requiredJob Description: Night Customer Service Representative at Enigma CommunicationsResponsibilities:Respond to customer inquiries via phone, email, and chat during night shiftsProvide excellent customer service and resolve issues in a timely mannerDocument customer interactions and maintain...

  • Customer Services Representatives

    2 weeks ago

    Lahore, Punjab, Pakistan 9t Communications Full time

    9at Communications LLC is a pioneering telecommunications company based in Lahore, Pakistan, specializing in innovative solutions to enhance communication infrastructure. We are seeking fresh graduates for the position of Night Customer Service Representative (CSR) in our Accounting division. Join us to contribute to our mission of providing quality service...

  • Tele Sales Representatives

    2 weeks ago

    Lahore, Punjab, Pakistan AMFAH Communications Full time

    Job Description:We are looking for enthusiastic and experienced Telesales Representatives to join our team for the ECO4 (Energy Company Obligation 4) campaign – a UK government-backed energy efficiency initiative. Your primary responsibility will be to engage potential UK customers over the phone, qualify them based on scheme eligibility, and generate...

  • Sr. Academic Coordinator

    4 weeks ago

    Lahore, Punjab, Pakistan Senioren-Residenz Bertram GmbH Full time

    Position: Sr. Academic Coordinator Location: Enablers College of Technology Reporting To: Principal About Enablers College of Technology: At Enablers College of Technology, we are committed to providing a dynamic and innovative educational environment that fosters excellence and equips students with the skills needed for the future. Our mission is to enable...

  • Sr WordPress Developer

    2 weeks ago

    Lahore, Punjab, Pakistan Trsdigital Full time

    Job DescriptionRole: Sr. WordPress DeveloperLocation: Lahore (Full-time)Duration: FulltimeDescription:Work independently as a senior Front End developer. Acts independently to determine methods and procedures on new assignments.Must-Have:WordPress Front End Gutenberg block skillsJavaScript, HTMLExperience in working in Agile mode of...

  • Sr. Territory Sales Officer

    4 weeks ago

    Lahore, Punjab, Pakistan PepsiCo Full time

    Sr. Territory Sales Officer - MirpurkhasJoin to apply for the Sr. Territory Sales Officer - Mirpurkhas role at PepsiCo.OverviewTo lead the distributor/organization team in deploying company strategies to address local business needs. Train and motivate the team to achieve short-term company objectives and long-term organizational...

  • Community Manager

    2 weeks ago

    Lahore, Punjab, Pakistan AshreiTech Academy Full time

    We are seeking a passionate and proactive individual to join our team as a Community Manager/Outreach Coordinator.ResponsibilitiesDevelop relationships with students & universities in Lahore and the rest of Punjab.Provide advice and guidance to students & universities regarding academy curriculum.Communicate with university representatives and plan student...

  • Sr. Project Manager

    3 days ago

    Lahore, Punjab, Pakistan Sukuk Capital Full time

    Sukuk Technologies is looking for a Sr. Project Manager to join our team in our Lahore office.The ideal candidate is a self-starter with excellent time-management and problem-solving abilities who thrives in fast-paced environments.Responsibilities:Project Manager in the planning, execution, and monitoring of projects.Coordinate project activities, including...

  • Golang Sr Full Stack Developer

    6 days ago

    Lahore, Punjab, Pakistan Alpha-TX Solutions Full time

    Golang Sr Full Stack Developer ($3500 to $5000)Direct message the job poster from Alpha-TX SolutionsRole DescriptionThis is a full-time on-site role for a Golang Sr Full Stack Developer. The primary responsibilities include designing, developing, and maintaining both front-end and back-end components of web applications. The role involves collaborating with...